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5 tips for a successful Black Friday

Black Friday has been gaining in popularity for years. So much so, in fact, that the fourth Friday of November has all but become a national holiday. A day with growing importance for both retailers and consumers. In this blog, we let the (black) cat out of the bag and tell you all about it. From the history of Black Friday to tips & tricks on how to use this day to the advantage of your business.

It came from across the pond

There are many different narratives about the origins of this super bargain day. The only thing we do know for certain is that its roots lie in the US. Some say that a Philadelphia policeman named the day after Thanksgiving Day Black Friday because of the huge traffic jams caused by bargain hunters. Others relate that Black Friday marks the start of Holiday season shopping – a time for American retailers to raise their profits and find themselves in the black again instead of in the red. The latter is commonly deemed the most plausible explanation.

Although Black Friday has been popular in the States for many decades, it was unheard of in Europe until 2015, when it found its way across the pond through social media. Since then, the popularity of the cheapest day of the year to get your gadgets, gimmicks and doohickies has topped the charts in Europe.

As an entrepreneur, should you call or fold?

Truth be told, Black Friday is not all sunshine and rainbows. This extreme shopping day has its drawbacks too. Think of the crowds, people practically trampling over one another to get the best buy. No friendly greetings, only rushing, pushing, squabbling and even the occasional fistfight. No, there’s nothing social about Black Friday, more the opposite actually.

On the other hand, it is a win-win for retailers. Black Friday offers the perfect opportunity to indulge loyal customers with fabulous discounts while at the same time making room for fresh stock. And let’s not forget those new customers hidden in the crowds who can discover your store.

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What can you do to stand out?

2020 is by no means a normal year. This year, everything is different and Black Friday is no exception. Entrepreneurs will have to be creative and go about things differently, both online and offline. To get you off to a good start, here are five tips to help you make this Black Friday a success.

Tip 1: There’s no deal like a Black Friday deal
The best deals lead to the best results. And that applies all the way down the retail chain. Many suppliers offer special Black Friday deals, so take advantage! Visit our Deals page, check out Dugros’ special deals and surprise your customers with great bargains.

Tip 2: Keep it simple
Ease and speed are key these days. Customers don’t want to go through numerous steps or comply with a myriad of conditions to get their deal. They don’t want to think and puzzle, they want to score! So always make your special deals easily accessible. Avoid all complications and you both win.

Tip 3: Spread the word
You can’t attract customers with your deal if they don’t know about it. Use social media to spread the word and let people know all about your special Black Friday deals. Newsletters are also a great means to keep your customers up to date. You can find numerous paid and unpaid newsletter services online, such as Mailchimp.

Tip 4: Online shopping is a must
The best way to protect your customers from COVID-19 during shopping is of course by offering them the option to shop online. If you have a webshop, you’re home free. But what if you don’t? Can you still sell online if you don’t have a webshop? Yes! There are many other options, such as doing business via Facebook, Instagram or by phone.

Tip 5: Stretch Black Friday
There are no rules against stretching the ‘day’ a little if you’re worried you won’t be able to keep up. Just spread your special deals over a few days. You wouldn’t be the first and you most certainly won’t be the last to do so. Check out the strategies of retailers such as Mediamarkt, Coolblue, and Bol.com. And be sure not to forget Cyber Monday!

Happy sales!

All that’s left for us to do is to wish you the best of luck and happy sales. We hope these tips and tricks come in handy on your road to success. If you have any further questions about them, please don’t hesitate to contact us at marketing@dugros.nl. We are more than happy to help you make the most of your leatherware sales.

Ideal of Sweden

    Ideal of Sweden